In this article, I will be exploring what webinar software is the best. Although there are hundreds of companies out there that will promise you that their product is the best, only some of them will live up to their words. Before I begin, there are two main types of online seminars: automated and live. This article will concentrate on the live type.
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Automated webinars are webinars that run without human interaction. Typically, these include sales pitches, product demonstrations, and teleseminars. Most automated presentations require attendees to sign up or purchase a service such as a website registration or hosting, and many times webinar hosts offer bonuses for hosting a live event.
Live webinars are webinars that are run as continuous events. They typically occur within 24 hours of the initial presentation. Live webinars may be broadcast by email or through a dedicated service such as YouTube. Often, live shows are repeated several times throughout the day, while sometimes the host will offer guests a discount if they watch multiple times. Some webinar hosts charge for each additional replay, while others have no minimum amount of watches. Live webinars are similar to traditional seminars in that they often offer promotions and discounts to their audience members.
Which Webinar Software Is the Best?
There are three basic types of webinar software: webinarboard, webinarware, and on-demand. Webinarboard is often considered the more "traditional" form, since it provides more functionality than its on-demand and hybrid counterparts. Webinarboard allows the presenter to track his or her progress and provides various reporting options. Additionally, many times webinarboard hosts provide links to existing customers, allowing the presenter to build up a rapport with them. However, not all on-demand campaigns are created equal.
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In recent years, more advanced technologies have become available to create on-demand campaigns. The first is webex, which is a web-based interface that allows webinar hosts to collect customer demographics. Through this service, webinar hosts can gain insights into what types of events to their existing customers are most likely to attend. After identifying these potential customers, webinar hosts can design on-demand campaigns that include targeted squeeze pages, pre-recorded questions, and surveys. Additionally, the web provides hosted functionality, which allows the host to use a single interface for different campaigns. This ensures that all attendees will have access to a cohesive campaign.
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Another option is Facebook Live and YouTube Live, two of the biggest platforms on which to promote online events today. Facebook Live streams directly to a single channel and YouTube Live streams to multiple viewers/audience members simultaneously. Unlike webex, which requires the use of a third party service, both Facebook Live and YouTube Live require the use of an in-house product or plugin. These products, once acquired, allow webinar hosts to stream from their own websites, which eliminates long-distance costs associated with internet marketing.
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If live events generate the most interest and lead a large audience, webinars make the best option for presenting information. The problem lies in finding a way to deliver a live presentation while still preserving the privacy and convenience of a traditional presentation. Some options include recording the webinar, converting it to a PDF and then exporting the file to be used for printing, and so on. However, automated webinars offer the most streamlined method to record and transmit live. This method is also more efficient when there is a large number of participants and/or attendees.
The final option, another automated webinar solution, is to outsource the job to a platform cloud based provider. They will manage the infrastructure and provide software tools to promote and deliver the live events. The system allows marketers to set goals and create documents within the campaigns with pre-written materials. They also integrate with social media accounts to share links to their live events as well as text, graphics, and videos from within the webinar. Using a platform's cloud based system allows marketers to maintain webinars on which they can concentrate on other tasks such as keyword research and content development.
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